I’ve been in the design industry for 20+ years. I craft digital and print products that are useful & enjoyable for the final users.
Born & raised in southwest Missouri.
Hello, I’m Kyle, a freelance graphic and web designer based in southwest Missouri. A twenty-year design industry veteran with a Bachelor of Arts in Graphic Communications, I specialize in formulating unique, eye-catching artwork to build brand identities and promotional material for small businesses as well as advertising campaigns for multi-million dollar organizations within the United States. I am happily married with one child and three dogs. In my spare time, I enjoy watching my son play baseball, the Kansas City Royals, our two Great Danes, and taking my Jeep on roads less traveled.
Each project is different, but the process is pretty much the same each time. Here is how I tackle each new project.
Gather all the necessary information from your client regarding their needs, objectives, and expectations. This is also the stage to research the client's brand, industry trends, competitors, and target audience.
Start brainstorming and sketching out your ideas based on the brief and your research. Explore different concepts, color schemes, and elements to form a visual representation of your client's message.
Choose the most effective ideas from your brainstorming and start creating them digitally. Use design principles and software like Adobe Illustrator or Photoshop to refine your concepts into a solid design.
Present your design to the client, explaining your choices and how they align with their objectives. Take their feedback and revise your design accordingly. This process might be repeated until the client is fully satisfied.
After the design is approved, prepare and deliver the final files in the required formats. Then, follow up with the client to ensure they are happy with the final product and to discuss potential future projects.
